The viral playbook, systematized.
We analyzed 100,000+ viral posts to identify the psychological triggers that drive engagement. Browse 500+ hooks organized by category and rated by performance.
"Stop [doing X]. Here's why [alternative] matters more:"
Example:
"Stop chasing followers. Here's why building authority matters more:"
"I spent [time] making this mistake. Here's what I learned:"
Example:
"I spent 2 years making this mistake on LinkedIn. Here's what I learned:"
"The biggest lie in [industry]:"
Example:
"The biggest lie in startups:"
"What if I told you [surprising claim]?"
Example:
"What if I told you your content strategy is backwards?"
"[Number] ways to [achieve goal] without [common obstacle]:"
Example:
"7 ways to grow on LinkedIn without posting daily:"
"[X]% of people get this wrong. Are you one of them?"
Example:
"97% of people get this wrong. Are you one of them?"
"Unpopular opinion: [controversial take]"
Example:
"Unpopular opinion: Most thought leadership is actually just common sense repackaged."
"The #1 thing holding back your [goal]:"
Example:
"The #1 thing holding back your LinkedIn growth:"
"[Time] ago, I was [struggling with X]. Today, I [achieved Y]."
Example:
"3 years ago, I was broke and burnt out. Today, I run a $10M ARR company."
"Wait—you're still doing [outdated thing]?"
Example:
"Wait—you're still doing THIS with your content?"
"Here's a secret nobody talks about:"
Example:
"Here's a secret nobody talks about in the creator economy:"
"I analyzed [number] [things]. Here's what actually works:"
Example:
"I analyzed 100 viral posts. Here's what actually works:"