Features
Everything you need to go viral.
From ideation to analytics, Hook gives you the complete toolkit for creating content that performs across every platform.
Brand DNA System
AI that learns your unique voice, tone, and messaging. Every piece of content sounds authentically you—no more generic AI slop.
- Voice extraction from your website and content
- Multiple audience segment support
- Forbidden words and compliance rules
- Competitor differentiation mapping
500+ Viral Hooks
Proven frameworks that have driven millions of impressions, categorized by psychology and rated by performance tier.
- S/A/B/C tier performance ratings
- Categorized by psychological trigger
- Industry-specific recommendations
- Custom hook creation
Platform Optimization
Content automatically formatted for each platform's algorithm, character limits, and best practices.
- LinkedIn, Twitter, TikTok, YouTube, Instagram, Threads
- Platform-native formatting
- Optimal hashtag strategies
- Algorithm-aware content
UGC Campaign Tracker
Manage teams of content creators. Train them on your brand voice, share winning content, and track deliverables.
- Creator onboarding and permissions
- Brand DNA sharing with teams
- Deliverable tracking and deadlines
- Campaign ROI measurement
Competitor Intelligence
Track what's working for competitors, analyze their strategies, and identify content gaps to fill.
- URL-based competitor tracking
- Content pattern analysis
- Engagement trend monitoring
- Gap and opportunity detection
And so much more...
Hook is packed with features to help you create better content faster.
Viral Scoring Engine
Know your content will perform before you post with predictive analytics.
Workflow Automation
Build reusable pipelines from research to content to publishing.
AI Avatar Videos
Generate UGC-style videos from scripts with AI avatars.
Creative Vault
Save, tag, and learn from high-performing content across the web.
Multi-Brand Support
Switch between brand profiles instantly for agencies and teams.
Enterprise Security
SOC 2 compliance, SSO, and enterprise-grade encryption.